Following a recent re-branding marketing communications Engine was hoping to imbue their existing reception space as well as creating more space on the previously unoccupied ground floor of their building.
Shwop Lab was a temporary sustainable fashion workshop in the heart of London's East End, opened as part of a project launched by Marks & Spencer & Oxfam to promote their 'shwopping' sustainable fashion initiative.
For The Engine Group's London headquarters, the challenge was to create a working environment that accommodates the practices of twelve individual companies whilst communicating the vision and ambition of the group as a whole.
Too many retailers slavishly try to reflect the culture of young people; witness the plethora of over-urbanised spaces, exposed brick, distressed leather sofas and graffiti. All taking itself a little too seriously.