Tottenham Hotspur Stadium sets a new benchmark for premium and concourse offerings, creating an unrivalled match day experience for every fan, no matter what ticket they hold. Jump Studios, a Populous company, has designed a variety of ‘multi-experience’ interior spaces within the stadium, taking inspiration from the Club’s rich heritage and long history in Tottenham.
Fans and visitors to Tottenham Hotspur Stadium will immediately recognise a wide palette of concrete, metal and reclaimed timbers, used to complement the local area and reinforce the strong sense of belonging that fans hold for this special place. The Club’s signature blue is deliberately used sparingly throughout the interior spaces, showcasing key details – such as the wayfinding blades that lead from the concourse to the stadium bowl – and reinforcing the Club’s identity as integral to the stadium experience.
A strong local identity also resonates within the stadium’s food and drink experience. A host of general admission hospitality spaces – including a ‘market place’ of food and drink outlets, the longest bar in Europe, the 1882 bars (a general admission upgrade option) and three ‘high-street pub-style’ feature bars – are located around the ground and are accessible to all supporters, regardless of where they are sitting in the stadium.
The Market Place
Jump Studios has referenced the stadium site’s historic use as a market in the concept for the ‘true fan zone’ centrepiece, located underneath the 17,500-seat South Stand. The Market Place includes:
– A 65-metre-long, oak-topped Goal Line Bar – the longest in Europe – which represents the width of the goal line
– Street-style food units (Linesman, N17 Grill, Naan & Noodle, Smashed Olive and the Chicken House) bring a uniquely ‘North London market’ feel
– Stepped terraces providing seating for fans to enjoy a drink or a bite to eat while also referencing back to old-style stadium seating
Local brewer Beavertown Brewery also add their own inimitable presence within The Market Place with a microbrewery and the Beavertown Tottenham Taproom – a world first within a football stadium. Jump Studios worked closely with Beavertown’s founder and CEO, Logan Plant, and creative director, Nick Dwyer, to bring the brand to life, merging the key elements of Beavertown’s branding with the familiar material palette from the stadium’s concourse. Key design motifs to look out for include the rustic concrete-topped bar and show-stopping neon lighting.
Around the ground, three feature bars (known as The Shelf, The White Hart and The Dispensary) celebrate the history of the stadium and local area:
– The White Hart pays design homage to a local pub and the Club’s old ground, incorporating design references and visual impressions of the Club’s former home. Indeed, The Lane was also previously owned by Charrington’s Brewery
– The Dispensary takes its name from the old Tottenham and Edmonton Dispensary that was once a much-loved feature of the high street. Key elements have been used to influence the new bar design, with the salvaged frontage of the original dispensary placed proudly within the Tottenham Experience
– ‘The Shelf’ traditionally referred to the famous White Hart Lane East Stand, designed in 1934 by famed stadium architect Archibald Leitch. This new bar design takes inspiration from the stand’s structure and the metal and timber materials used, while bricks from the old stadium create a new wall display to celebrate the original iconic design
Liam Doyle, Associate and Project Lead at Jump Studios, said:
“Our intention from the outset has been to reflect the heritage and history of White Hart Lane, while at the same time incorporating the best elements drawn from a modern hospitality landscape – from the diversity and immediacy of street food markets to the energy and excitement of London’s vibrant club and bar scene.”
The Stadium Design Team
Client: Tottenham Hotspur Football Club
Architect & Principal Designer: Populous
Interior Designer: Jump Studios – A Populous Company
Tottenham Experience Designer: Populous
Planning Consultant: DP9
Structural Engineer: BuroHappold Engineering & Schlaich Bergermann Partner
M&E Consultant: BuroHappold Engineering
Quantity Surveyor: Arcadis
Landscape Architect: Populous
Lighting Consultant: BuroHappold Engineering
Main Contractor: Mace
Premium Areas Fit Out: BASE Contracts & F3 Architects