Jump Studios

Google Campus London

Google Campus is a seven storey co-working and event space in the centre of London’s Tech City, otherwise known as Silicon Roundabout. The project, run by Google UK, aims to fuel the success of London’s tech start up community.

Working with partners Seedcamp, Tech Hub, Springboard and Central Working, the primary function of Campus will be to provide office space for startup companies, but the facilities will also host daily events, offer regular speaker series with leading technology and entrepreneurship experts, hold networking events and run a constant mentoring program where Google staff will share their experience and expertise with residents.

Non-residential registered users will have access to the cafe and co-working space on the lower ground floor.

The design challenge was to take an unprepossessing seven-storey office building and to create an interplay between dynamic, open, social spaces and more intimate working hubs, with flexibility to accommodate a shifting workforce and a diverse program of events.

Much of the architectural focus has been on opening up and connecting the ground and lower ground floors programmatically to play host to a series of socialized spaces, from reception and informal meeting areas to theatre, cafe and workshop spaces.

Furthermore the overall look and feel of the building was designed to reflect the nature of the future occupants of the building: young start-ups who are just about to kick off their careers rather than well established corporate companies. By stripping back the building to its core, exposing all services, revealing the existing structure of ceiling slabs and columns and combining this with utilitarian and inexpensive materials such as linoleum and plywood a raw aesthetic has been created not dissimilar to a garage or workshop.