Situated in the heart of London’s legal district on a large corner site, 40 Chancery Lane is the new London home for Saatchi & Saatchi, the internationally-renowned Communications Agency.
Working closely with Saatchi & Saatchi, Jump Studios has taken the 100,000 sq. ft, seven storey blank canvas provided by this Bennetts Associates’ designed, Derwent London development, and created a bespoke and welcoming workspace that evokes the spirit of Saatchi & Saatchi as soon you enter the building. In doing so, we were also able to design and re-open the agency’s in-house Charlotte Street pub, The Pregnant Man; named after Saatchi & Saatchi’s much celebrated 1970 campaign for the Family Planning Association.
Entering through a landscaped courtyard off Chancery Lane, the company’s employees and their visitors will be welcomed by the exact same stone step from the 80 Charlotte Street entrance, incorporating the famous Saatchi & Saatchi motto “Nothing is Impossible”, which has been moved to the reception area of the company’s new home. Looking up from the courtyard they will also see this statement repeated in large steel letters affixed to a fifth floor entertainment terrace.
Inside, a traditional ground floor reception area has been dispensed with in favour of an open plan social hub that enables visitors to mix with employees as soon as they arrive and gain immediate insight to the philosophy of Saatchi & Saatchi and its creative approach.
The reception area is intended to reflect a more open and collaborative working space than the enclosed welcome of more traditional offices, with a central bar and café area dominating the entrance space. Moving away from the more cellular and partitioned feel of the agency’s former Fitzrovia HQ, Jump Studios has designed an open plan space that is informal, stylish and practical in equal measure.
