Nike Football '06

  • Our role: concept design / design development / detailed design / technical drawing packages / management of fabrication stages

    After the success of a retail system we produced for the European football championships in 2004, Nike commissioned us to undertake a similar exercise for the 2006 World Cup in Germany.

    We were inspired by the natural geometry inherent in football. The game is full of pattern: the football itself, the pitch markings, goal nets, and also the tactics, strategy & formations of play.

    The retail system itself is made up of two repetitive geometric patterns, overlaid to create depth and movement in the form of panels moulded in glossy white PETG, with cast bronze-coloured arms forming the display components.