Honda Showroom

  • Our role: concept design

    Honda approached us with a simple dilemma: the success of their recent advertising campaign had positively shifted consumer perceptions, but resulted in a misalignment with the showroom experience. Our challenge was to create a showroom concept that better aligned with the brand promise, as expressed through their successful above the line campaign.

    We challenged the convention of most car showrooms being built on a horizontal plane by inverting this; to give a building on a vertical plane, through which we carved a more engaging, brand-centred journey. We believe successful branded retail is about putting the product at the heart of the experience, and thus we have a series of engaging moments that speak about a more human, socially relevant brand.