Guinness
Deep Sea Bar

  • Our role: concept design / technical drawing packages / management of fabrication stages

    To celebrate Guinness's 250th anniversary we were commissioned by marketing agency Freud Communications to design the interior of a submarine for the first ever Guinness Deep Sea Bar, which recently plunged the depths of the Baltic sea in the Stockholm Archipelago.

    We created an interior for the vessel – fitting a space approximately 11 m² – that reflected the Guinness brand statement 'Alive Inside'. The solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being 'immersed in a dynamic, flowing experience'.

    We worked alongside carpentry and engineering specialist Nicholas Alexander on the construction of the interior, which had to meet stringent marine specifications on matters such as ventilation and fire safety, while also satisfying the operational requirements of the submarine.